This research is about the business models of Decentralised Finance (DeFi) in Latin America. This is the fourth chapter of my report with the University of Cambridge (Proskalovich et al. 2023). I have given a general overview of this report already, so I am just focusing on the chapter on DeFi here.

DeFi refers to several software solutions that operate on a blockchain. These decentralised systems, supported by blockchain technologies, enable various forms of financial services. DeFi currently operates alongside the traditional financial system, thriving where the traditional system is either inefficient, or expensive, for users. It is unclear whether DeFi and traditional finance will continue in parallel in the future, or merge.

Figure 1. The Decentralised Finance (DeFi) services becoming popular in Latin America

DeFi services

DeFi is constantly evolving, and new use cases will emerge in the coming years. Some use cases of DeFi already identified are decentralised stablecoins, exchanges, lending, derivatives, and asset management.

Payments are an important part of DeFi. Payment can be just with a cryptoassets such as Bitcoin, or they can change bitcoin to a traditional currency and vice versa. Some key areas of the decentralised payments ecosystem are (1) traditional fiat currency-to-crypto services on exchanges, (2) cryptoasset ATMs that exchange traditional currency for cryptoassets and vice versa, (3) cards allowing users to buy and spend cryptoassets, as well as receive them as rewards in loyalty schemes, (4) digital wallets that allow users to send, receive and store cryptoassets, enabling cheaper cross border payments, and (5) both e-commerce and physical shops are increasingly accepting cryptoassets.

DeFi adoption in Latin America

The use DeFi is increasing dramatically, but despite this growth, the activity is very small relative to the use of commercial banks. Digital solutions are vital to overcoming the challenges associated with financial inclusion in Latin America. For example, mobile money use has grown significantly. As cryptoasset adoption in Latin America increases and users become more familiar with the decentralised ecosystem, activity will likely increase. There is a-lot of decentralised financial innovation in the region, such as cryptocurrencies, crypto mining, blockchain and NFTs, with consumers eager to learn more about this ecosystem. So far, Brazil, Argentina and Mexico have the highest adoption of DeFi among Latin American countries.

If you want to learn more about this important part of the cryptoasset ecosystem, you can read the fourth chapter of the report.

Reference

Proskalovich R., Jack C., Zarifis A., Serralde D.M., Vershinina P., Naidoo S., Njoki D., Pernice I., Herrera D. & Sarmiento J. (2023) ‘Cryptoasset ecosystem in Latin America and the Caribbean’, University of Cambridge – Cambridge Center for Alternative Finance (CCAF). Available from: https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/crypotasset-ecosystem-in-latin-america-and-the-caribbean/

Dr Alex Zarifis

I am going to talk to you about the business models, and ecosystems, of cryptomining in Latin America. This is the third chapter in my report with the University of Cambridge, Judge Business School (Proskalovich et al. 2023). I have given a general overview of this report already, so I am just focusing on the chapter on cryptomining here.

The blockchain consensus mechanism used in Bitcoin, and some other cryptocurrencies, requires mining for the proof-of-work process. Mining, helps verify transactions and create new cryptoasset tokens. Activity from companies and individuals in this area can positively impact the cryptoasset ecosystem, by encouraging cryptoasset adoption, and providing an income stream.

Figure 1: The factors making Latin America popular for crypto mining

Cryptomining in Latin America happens in registered mining companies, mining pools, and so called ‘ant farms’. Mining pools are a form of cooperation in which people share the risks and returns from mining. ‘Ant farms’ are created by hobbyist that install mining equipment in a residential area.

Latin America has some characteristics that support cryptomining and allow miners to be competitive internationally. These features include relatively cheap electricity and renewable power resources, such as solar, hydro and geothermal. The electricity price is one of the most significant factors determining the profitability of cryptomining, and whether a country will become a cryptomining hub. Despite this, Bitcoin mining in this part of the world is still only a small part of the global mining volume.

The popularity of cryptomining varies across Latin American countries. Some of the leading bitcoin mining countries in this part of the world are Brazil, Paraguay, Venezuela, Mexico and Argentina. In addition to electricity prices, other determining factors are regulation, subsidies, climate, the level cryptoasset adoption, and the general state of the economy. Mining is not widespread in the countries of this region where cryptocurrencies are partially, or entirely, banned.

The crypto mining industry seems to be very sensitive to regulation and electricity prices, and does not appear to be as ‘sticky’ to a geographic location as other parts of the crypto ecosystem. Some miners even have their IT hardware permanently in shipping containers when they are operating, so they can transport it to another country relatively easily. Changes in how countries regulate crypto mining often have a knock-on effect. For example, when Venezuela made regulation stricter, some mining activity moved from there, to Brazil.

If you want to learn more about this part of the cryptoasset ecosystem, you can read the third chapter of the report.

Reference

Proskalovich R., Jack C., Zarifis A., Serralde D.M., Vershinina P., Naidoo S., Njoki D., Pernice I., Herrera D. & Sarmiento J. (2023) ‘Cryptoasset ecosystem in Latin America and the Caribbean’, University of Cambridge – Cambridge Center for Alternative Finance (CCAF). Available from: https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/crypotasset-ecosystem-in-latin-america-and-the-caribbean/

New research!

Central Bank Digital Currencies (CBDC) are digital money issued, and backed, by a central bank. Consumer trust can encourage or discourage the adoption of this currency, which is also a payment system and a technology. CBDCs are an important part of the new Fintech solutions disrupting finance, but also more generally society. This research attempts to understand consumer trust in CBDCs so that the development and adoption stages are more effective, and satisfying, for all the stakeholders. This research verified the importance of trust in CBDC adoption, and developed a model of how trust in a CBDC is built (Zarifis & Cheng 2023).

Figure 1. Model of how trust in a Central Bank Digital Currencies (CBDC) is built in six ways

There are six ways to build trust in CBDCs. These are: (1) Trust in government and central bank issuing the CBDC, (2) expressed guarantees for the user, (3) the positive reputation of existing CBDCs active elsewhere, (4) the automation and reduced human involvement achieved by a CBDC technology, (5) the trust building functionality of a CBDC wallet app, and (6) privacy features of the CBDC wallet app and back-end processes such as anonymity. The first three trust building methods relate to trust in the institutions involved, while the final three relate to trust in the technology used. Trust in the technology is like the walls of a new building and institutional trust is like the buttresses that support it.

This research has practical implications for the various stakeholders involved in implementing and operating a CBDC but also the stakeholders in the ecosystem using CBDCs. The stakeholders involved in delivering and operating CBDCs such as governments, central banks, regulators, retail banks and technology providers can apply the six trust building approaches so that the consumer trusts a CBDC and adopts it.

Dr Alex Zarifis

Reference

Zarifis A. & Cheng X. (2023) ‘The six ways to build trust and reduce privacy concern in a Central Bank Digital Currency (CBDC)’. In Zarifis A., Ktoridou D., Efthymiou L. & Cheng X. (ed.) Business digital transformation: Selected cases from industry leaders, London: Palgrave Macmillan, pp.115-138. https://doi.org/10.1007/978-3-031-33665-2_6

New research!

Fintech is changing the services to consumers, and their relationship with the organizations that offer them. This change is neither top-down nor bottom-up, but is being driven by many different stakeholders in many different parts of the world, making it hard to predict its final form. This research identifies five business models of Fintech that are ideal for AI adoption, growth and building trust (Zarifis & Cheng, 2023).

The five models of Fintech are (a) an existing financial organization disaggregating and focusing on one part of the supply chain, (b) an existing financial organization utilizing AI in the current processes without changing the business model, (c) an existing financial organization, an incumbent, extending their model to utilize AI and access new customers and data, (d) a startup finance disruptor only getting involved in finance, and finally (e) a tech company disruptor adding finance to their portfolio of services.

Figure 1. The five Fintech business models that are optimised for AI

The five Fintech business models give an organization five proven routes to AI adoption and growth. Trust is not always built at the same point in the value chain, or by the same type of organization. The trust building should usually happen where the customers are attracted and on-boarded. This means that while a traditional financial organization must build trust in their financial services, a tech focused organization builds trust when the customers are attracted to other services.

This research also finds support that for all Fintech models the way trust is built, should be part of the business model. Trust is often not covered at the level of the business model and left to operation managers to handle, but for the complex ad-hoc relationships in Fintech ecosystems this should be resolved before Fintech companies start trying to interlink their processes.

Alex Zarifis

Reference

Zarifis A. & Cheng X. (2023) ‘The five emerging business models of Fintech for AI adoption, growth and building trust’. In Zarifis A., Ktoridou D., Efthymiou L. & Cheng X. (ed.) Business digital transformation: Selected cases from industry leaders, London: Palgrave Macmillan, pp.73-97. https://doi.org/10.1007/978-3-031-33665-2_4