Dr Alex Zarifis is passionate about research and teaching. His interests include trust, electronic business, artificial intelligence, blockchain, Insurtech and Fintech. His work has featured in journals such as Computers in Human Behaviour, Information Technology and People, Electronic Commerce Research, Internet Research, and Tourism Management (ranked AJG-4). This website provides an overview of his work including a blog and links to research. Most of the research is open access.

Recent research with the University of Cambridge on cyptoassets: https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/crypotasset-ecosystem-in-latin-america-and-the-caribbean/

An article on why Tesla is selling insurance and what this means for drivers: http://theconversation.com/why-is-tesla-selling-insurance-and-what-does-it-mean-for-drivers-130910

Research on trust and privacy concerns when using health insurance that explicitly uses AI (open access): Zarifis A., Kawalek P. & Azadegan A. (2021) ‘Evaluating if Trust and Personal Information Privacy Concerns are Barriers to Using Health Insurance that Explicitly Utilizes AI’, Journal of Internet Commerce, vol.20, pp.66-83. Available from (open access): https://doi.org/10.1080/15332861.2020.1832817

Video on trust and privacy concerns when using health insurance that explicitly uses AI: https://www.alexzarifis.com/video-presentations/

Dr Alex Zarifis at Loughborough University