I am Dr Alex Zarifis and I am passionate about research and teaching. My interests include trust, electronic business, artificial intelligence, blockchain, Insurtech and Fintech. My work has featured in journals such as Computers in Human Behaviour, Information Technology and People, Electronic Commerce Research, International Journal of Electronic Business and IRRODL. This website provides an overview of my work including a blog and links to my research. Some of my research is open access and freely available. I hope you find it useful.

Video on trust and privacy concerns when using health insurance that explicitly uses AI:

Recent article on why Tesla is selling insurance and what this means for drivers: http://theconversation.com/why-is-tesla-selling-insurance-and-what-does-it-mean-for-drivers-130910

Recent research paper on trust in the sharing economy (open access): Zarifis A., Cheng X. & Kroenung J. (2019). Collaborative consumption for low and high trust requiring business models: From fare sharing to supporting the elderly and disabled, International Journal of Electronic Business, vol.15, no.1, pp.1-20. Available from: https://www.inderscienceonline.com/doi/abs/10.1504/IJEB.2019.099059

Dr Alex Zarifis at Loughborough University