I am Dr Alex Zarifis and I am passionate about research and teaching. My interests include trust, electronic business, artificial intelligence, blockchain, Insurtech and Fintech. My work has featured in journals such as Computers in Human Behaviour, Information Technology and People, Electronic Commerce Research, International Journal of Electronic Business and Internet Research. This website provides an overview of my work including a blog and links to my research. Most of my research is open access and freely available. I hope you find it useful.

Recent article on why Tesla is selling insurance and what this means for drivers: http://theconversation.com/why-is-tesla-selling-insurance-and-what-does-it-mean-for-drivers-130910

Recent research on trust and privacy concerns when using health insurance that explicitly uses AI (open access): Zarifis A., Kawalek P. & Azadegan A. (2021) ‘Evaluating if Trust and Personal Information Privacy Concerns are Barriers to Using Health Insurance that Explicitly Utilizes AI’, Journal of Internet Commerce, vol.20, pp.66-83. Available from (open access): https://doi.org/10.1080/15332861.2020.1832817

Video on trust and privacy concerns when using health insurance that explicitly uses AI: https://www.alexzarifis.com/video-presentations/

Dr Alex Zarifis at Loughborough University