Call for Chapters: Business Digital Transformation: Selected Cases from Industry Leaders

Publisher: Palgrave Macmillan


Dr Alex Zarifis, University of Cambridge; University of Nicosia,

Professor Despo Ktoridou, University of Nicosia,

Dr Leonidas Efthymiou, University of Nicosia,

Professor Xusen Cheng, Renmin University of China,

Call for Chapters

Full Chapters Due: 1st November, 2022


A Digital Transformation is a term that is being used frequently in the last few years. It involves the union of technological change and innovative technologies. It is about constant innovation, evolution and acceleration. It is true that Technology is an enabler of digital transformation, but transformation often involves People, Process, and Technology. How are these interlinked? Do they function individually or together to make digital transformation a success? Is one force more decisive than others, or are they equally important?

Leaders in large and small, public and private organizations appreciate the transformational impact of new technologies such as Artificial Intelligence, Big Data, Internet of Things, blockchain and 5G but are unclear on what their organization should look like in the future and how to get there (Efthymiou et al, 2019; Pflaum, Prockl, Bodendorf & Chen, 2019; Zarifis, Kawalek & Azadegan, 2021). The environment they find themselves in, with almost daily steps towards, and away, from globalization, new local and international regulation, further add to this uncertainty. These leaders are therefore looking for successful cases of Digital Transformation, in a variety of contexts, to guide them (Alt, Beck & Smits, 2018; Zarifis & Cheng, 2021; Zarifis, Holland & Milne, 2019; Bernardo & Efthymiou, 2016).


The main theme of the proposed book is to address organizational challenges and pitfalls experienced during the implementation of, and experimentation with, digital transformation.

The editors aim to reveal examples, experiences, and best practices in the business sector where the grounds of digital transformation were set. The edited book aims to provide definitions as well as historical points of digital transformation in the business sector, along with their impact on selected corporate entities. It aims to include cases and best practices from industry leaders.

The interrelation among people, technology needs, and organizational structures will be significant themes of the edited book. The use of new and emergent technological tools to achieve digital transformation in businesses, as well as future trends, are expected to dominant characteristics in the book. 

Target Audience

The target audience of this book is academics, researchers, students and professionals working in the field of digital transformation in various disciplines, e.g. Management, Marketing, Finance, Leadership, Organizational Behaviors, Human Resource Management, Statistics, Law, Education, Sociology, Computer Science, and Information Technology. Moreover, the book will provide insights and support executives concerned with the digital transformation practices. In addition, Case Books are marketed to academics and international libraries for direct course usage and are regarded as instructional tools.

Recommended Topics

Each of the book’s chapter will be a unique case, presenting and analyzing digital transformation in a particular corporate setting. Although the final list of chapters is not ready yet, we present below a number of example-cases:

•           Universities: The Impact of digitization on Education and Learning

•           Strategy and Digital Transformation in a Global Retailer

•           SMEs: Challenges in transition from traditional to digital business

•           Banks and Fintech: Regulation of Artificial Intelligence and Big Data

•           New ways of Collecting, Sharing and Utilizing Data

•           Digital Transformation: The impact on culture and local business

•           Blockchain solutions in Tourism and Hospitality

•           DP World: Digital Platforms facilitating supply chains

•           Platforms supporting employment and labour shortages

Submission Procedure

Researchers and practitioners are invited to submit to Dr Alex Zarifis at


Please contact Dr Alex Zarifis at


Alt R., Beck R. & Smits M. T. (2018) ‘FinTech and the transformation of the financial industry’. Electronic Markets, 28(3), 235–243.

Batiz-Lazo B. & Efthymiou L. (2016) ‘Introduction: The 360 degrees of cashlessness’, in B. Batiz-Lazo and L. Efthymiou (eds), The Book of Payments: Historical and Contemporary Views on the Cashless Economy, London: Palgrave Macmillan, 1–10.

Efthymiou L., Orphanidou Y. & Panayiotou G. (2019) ‘The latest from the tourism front: Technology, innovation and disruption’, The European Financial Review, 4(5), 39–43.

Pflaum A., Prockl G., Bodendorf F. & Chen H. (2019) ‘The Digital Supply Chain of the Future: Technologies, Applications and Business Models’. Proceedings of the 52nd Hawaii International Conference on System Sciences.

Zarifis A., Kawalek P. & Azadegan A. (2021) ‘Evaluating If Trust and Personal Information Privacy Concerns Are Barriers to Using Health Insurance That Explicitly Utilizes AI’. Journal of Internet Commerce, 20(1), 66–83.

Zarifis A. & Cheng, X. (2021) ‘Evaluating the New AI and Data Driven Insurance Business Models for Incumbents and Disruptors: Is there Convergence?’ Business Information Systems, 199–208.

Zarifis A., Holland C. P. & Milne A. (2019) ‘Evaluating the impact of AI on insurance: The four emerging AI- and data-driven business models’. Emerald Open Research, 1, 15.