Dr Alex Zarifis is passionate about researching, teaching and practicing management in its many facets. Dr Alex has taught and carried out research at several universities including the University of Manchester and the University of Mannheim. He also participated in creating and delivering the first university module on blockchain technologies in the world. He has worked on large EU and UK funded research projects at the Karlsruhe Institute of Technology (KIT) and Loughborough University. He obtained his PhD from the University of Manchester.

His research interests include trust, electronic business, artificial intelligence, blockchain, Insurtech and Fintech. He has over twenty publications and his work has featured in journals such as Computers in Human Behaviour, Information Technology and People, Electronic Commerce Research, International Journal of Electronic Business and IRRODL.

Dr Alex has published extensively on trust in electronic commerce. His research has explored the role of trust in various aspects of electronic business including (1) the level of trust needed for different business models in the sharing economy, (2) the impact of ransomware attacks on trust, (3) how trust develops in online collaboration and online collaborative learning, (4) how to build trust in multichannel retail, (5) the challenges to trust in e-health, (6) the influence of trust in the adoption of virtual worlds and (7) trust in blockchain.